Get AdWords Certified – Thousands of businesses selling AdWords services can be found by searching for “PPC agency” on Google.
Why? Because Google AdWords is difficult for new PPC marketers and small businesses to navigate. That’s why you should think about acquiring a Google Adwords certification.
They must utilise Google because it is currently the most popular search network on the internet.
For brands looking to buy advertisements for their target keywords, oogle is the best place to go.
These companies are searching through thousands of PPC providers to find one that specialises in AdWords services and can assist them.
How are you meant to compete with so many other PPC agencies if you own one?
That’s where AdWords certification comes in handy.
The certification may provide you with a competitive advantage over your competitors.
Obtaining certification might also help you gain recognition and reputation. (Other Google certificates are also available.)
If you want to gain more PPC clients, you should make certification one of your main priorities.
Here’s what AdWords certification entails, as well as how to obtain it.
What is Google AdWords Certified?
Google AdWords certification is a professional certificate from Google that demonstrates your Adwords expertise to potential consumers.
With the accreditation, you’ll be able to display a logo on your website indicating that Google considers you an expert AdWords user and PPC advertising specialist.
Here’s how it’ll appear on your website:
The Google AdWords accreditation is simply a credential that you may display on your résumé, website, and social media accounts to help your company generate more revenue.
The certification is intended to distinguish between companies who are committed to and have demonstrated proficiency with the platform and those that are not.
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1. It’s a type of social proof and trustworthiness
The AdWords certification is similar to any other online certification. Its goal is the same: to establish credibility, knowledge, and skill in a specific field.
Most importantly, it provides immediate social proof and trustworthiness.
Displaying favourable evaluations and the logos of credible clientele who have used and loved your product and/or service is known as social proof.
Take a look at how HubSpot uses social proof to convert visitors on their homepage:
Instead of credentials, HubSpot promotes its social proof through figures.
They establish credibility by demonstrating that customers love and trust their company and services.
When you notice that their blogs have over 4.5 million monthly visits, for example, you could think to yourself, “Wow, they have a lot of visitors.” “I should also follow them!”
On my website, I frequently employ social proof.
For example, to establish trust and authenticity, I display testimonials from previous clients:
People will look for this information to judge whether or not they should buy from you.
You could be losing sales if you don’t have the necessary reviews, social proof, or reputation.
Consumers are just as likely to trust online reviews as they are personal recommendations.
Simply putting them on your site can help your brand’s authenticity skyrocket.
If people don’t trust your brand, they won’t buy your product or service.
The same is true for AdWords certification.
It’s a type of social proof that demonstrates to potential buyers that your organisation is legitimate, trustworthy, and backed by a well-known brand such as Google.
2. Develop a more compelling value proposition
The key to generating sales is to communicate value.
It’s as simple as that.
If you can’t convince someone that they require your product or service, they are unlikely to purchase it.
People will not believe they require your stuff until you persuade them otherwise. This necessitates the creation of a value proposition.
The purpose of a value proposition is to communicate to the user what benefits they will receive from your product or service.
A solid value proposition clarifies a few key elements:
In the past, I’ve utilised a simple way to build value propositions.
It’s a straightforward method that can assist you in providing value and advantage to your customers.
Customers will be able to get the most out of a product/service with crucial features.
In practise, this might look like this:
Consider the value proposition you may create with a Google AdWords certification.
Consider how Gamma Partners demonstrate the value of their PPC services by displaying their Partner badge:
Rather than just writing that they’re outstanding at PPC management, they show it by wearing the Partner badge.
Another great example comes from Blast Analytics & Marketing, which also manages sponsored search:
To support their value proposition, they display the Google Partner emblem on their website.
Conversions can be increased by optimising value propositions.
One of the most effective ways to boost your worth is to add a Google Partner badge.
It demonstrates to potential clients that you have the experience and ability to manage their campaigns efficiently and profitably.
AdWords is all about making money quickly through internet sales. Your company’s ability to do so is demonstrated by the Partner badge.
You should become AdWords certified if you want to provide greater value to your customers.
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3. Earning a Google Adwords Certification Will Help You Improve Your Resume
Creating a resume should be a continuous process.
Even if you own your own company, you should continue to build your résumé.
Why? Resumes are used for a lot more than just applying for jobs.
In the realm of entrepreneurship, an excellent resume is another method to communicate success.
Let’s imagine you’re looking for a venture capitalist to help you launch a new business.
What do you suppose will happen if your résumé is blank? They are unlikely to invest.
They are far more inclined to invest if you have certificates and evidence to back up your claims of accomplishment.
Another technique to express the value of your personal brand is through resumes.
If you ever want to land an investment or bring on a new partner, you can use them to highlight your achievements in your sector.
Let me give you another example of why certifications are so crucial on a resume.
Let’s imagine someone looks for your firm on Google after hearing about it from a friend:
They look at your website and then search for you on LinkedIn to see if you are credible:
They want to know about your employment history. They want to know about your past.
Have you ever started a business? Did you work for a well-known company? Do you have any credentials?
In the end, they want to know if you’re the right person for the position.
So they go to your LinkedIn page and look at your certifications under the “Accomplishments” section:
That’s why, even if you’re not looking for a new job, you should work on your CV.
People are always looking at your social media pages to find out more information about you.
Clients will check out your profile if you run a business, and you’ll need that profile to gain credibility on its own if you want to close more agreements.
You may instantly add the Google AdWords certification to your virtual résumé by going to your LinkedIn profile:
When someone looks at your profile or resume and sees that you have a certification, it says a few things to them:
You’ve dedicated your life to that particular field.
You put forth the effort to obtain the certification.
You have a strong work ethic and go above and beyond the call of duty.
Certifications are a great method to show off your abilities while also promoting your own brand.
Get the Google AdWords certification today if you want to build your personal brand and show others that you mean business.
