The Ridiculously Awesome Guide to Facebook Live
Why (and How) You Should Use Facebook Live
You’ve probably heard how successful video marketing is, but did you know that Facebook Live videos earn 3X more interaction than non-live videos? According to AdWeek, Facebook Live videos are also 5X more popular than ordinary photo posts. livestream
Facebook Live is a tool you should be using whether you’re seeking to raise brand awareness, get more leads in the door, or increase engagement with your present consumers. Here are five methods to include Facebook Live into your marketing strategy:
#1: Make the most genuine, human connection with your audience.
Do you ever have the feeling that your audience perceives you as a stuffy, corporate robot? Live video is, without a doubt, the best way to communicate with your followers and potential buyers. Because the event is “face to face” and in real time, it’s almost like meeting your customers in person. Facebook Live allows you to demonstrate that your company is run by real, caring people, which generates trust and leads to more business coming in the door.
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#2: To Provide Real-Time Answers
Interacting with your followers doesn’t have to be restricted to when you’re checking in on your business’s Facebook page. You can use Facebook Live to respond to your followers’ questions in real time. This allows you to interact with viewers when they are most engaged.
The most successful technique for accomplishing this is to create a recurrent series. Sephora’s “Scouted by Sephora” series, in which they offer information about lesser-known makeup products and address questions as they arise, is a great example. livestream
To ace this method, stick to the same time and day of the week you go live, hire hosts who aren’t afraid to show off their personalities, and have someone on hand to monitor queries so you can respond in real time in the comments or during the broadcast.
#3: To Promote an Event to People Who Are unable to Attend In Person
Facebook Live is a fantastic way to broadcast events and communicate with consumers and leads who couldn’t make it. Perhaps a guest speaker will visit your office, or perhaps your CEO will speak at a local event. You should surely do it if you have a good internet connection and the necessary authorization to stream the event live. livestream
A small marketing firm based in Sarasota, Florida, does an excellent job of advertising and streaming live events. Check out the post below, where they broadcasted a HubSpot guest speaker so that those who couldn’t attend in person could still benefit from her email marketing training.
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#4: To Disseminate Industry-Related News
Keeping your audience up to date on business news without being overtly sales-focused is a lot more natural method to gain trust from your Facebook audience. People will begin to look to you as their go-to source for industry news, and you will gain a dedicated and engaged following. livestream
Take, for example, the social media management tool Hootsuite. Hootsuite created a series called #HootLive, in which they broadcast live on their feed the newest social media news.
The #HootLive series from Hootsuite demonstrates to their audience that they care about keeping them updated and sharing their knowledge while also being able to engage and answer their queries in real time. livestream
#5: To Demonstrate Your Organization’s Culture
Whether it’s strolling around the office and showing off your space, interviewing staff, or offering a sneak peek into a business outing or event, Facebook Live is the perfect way to show off the distinct personalities and beliefs behind your firm. Sharing your culture with your audience provides a lot of long-term advantages, whether it’s for recruiting new employees or attracting new followers to your true brand. livestream
Sharing our culture with our audience has proven to be one of the most effective strategies for Wistia to develop the business and build brand champions. Check out how our social team is using Live Video to give our viewers a behind-the-scenes look at one of our video shoots in the video below. The remarks speak for themselves.
This technique worked particularly well since it not only showcased our culture, but it was also related to the product and gave video makers a behind-the-scenes peek at how Wistia operates.
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#6: Begin with your phone.
Instead of shooting a selfie, turn your smartphone camera on yourself and start broadcasting Facebook Live video!
When you go live, the camera angle is only as wide as your arm can stretch, so your audience will mostly see your face. Your viewers will get a more up-close and personal watching experience as a result of this.
On the plus side, because there is no perceived barrier between you and them, they will feel more connected to you. Making a connection is at the heart of what live streaming is all about.
The drawbacks include a wobbly camera, poor audio, and poor lighting. If you transition from front to back camera, the viewers may miss some voice and action for a brief duration.
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#7: Purchase a Cell Phone Setup
You’ll want to invest in gear that attaches to your phone to give your live streaming a more professional look with better audio and lighting, as well as more reliable footage. It can significantly improve video quality without breaking the bank. livestream
Consider your viewers’ experience while watching your live video when selecting what equipment you’ll require. People will stop watching and will most likely not return if the audio quality is poor. To improve the audio quality of your streams, use an external microphone.
A unsteady camera might also give spectators a disorienting experience. It’s best to remove distractions from your stream if you want it to represent the value you provide. Attach a grip to your phone to accomplish this. livestream
It’s all about giving viewers a better, more consistent, and professional experience. Let’s get down to business, shall we?
