There’s no better time to start thinking about how to advertise your YouTube channel for more views than right now.
But why “right now”?
For starters, YouTube is the second most popular website on the internet, and in an age when we spend up to six hours each day watching videos, the writing is on the wall.
If you want to be seen on YouTube, you should use as many advertising strategies as possible.
We’ll go through each of these strategies for promoting your YouTube channel and increasing your popularity in depth below. These techniques are all fair game, whether you’re just getting started or want to see your numbers rise even higher.
1. Come up with intriguing, must-see titles.
It’s all about the presentation when it comes to YouTube marketing.
When it comes to the success of your video, the titles are crucial. Consider whether you’re presenting your information as “must-see” or “meh” material.
The secret to writing great titles is to attract your audience’s interest without using clickbait headlines. People expect interesting material, and they also want to know what your film is about from the start.
Take a page from the playbooks of YouTube heavyweights like BuzzFeed and WhatCulture, for example. To increase views, such films frequently use listicles, question-based titles, or exaggeration (“crazy,” “…of all time”).
Another noteworthy example is Athlean X’s exercise videos. The programming on the channel manages to include relevant keywords in its names while also appearing conversational.
Also safe bets are “best-of” lists and “how-to” titles. Here are some titles from the Disney Food Blog that are worth clicking on:
The message here is that instead of sticking with the first concept that comes to mind, you should spend time thinking about appealing titles.
In terms of specifics, according to a widely regarded study by Tubular Insights, YouTube video names should be between 41 and 70 characters long. In the meanwhile, tools like CoSchedule’s headline analyzer recommend a headline length of 55 characters for a compelling headline. Although CoSchedule’s tool isn’t designed exclusively for video titles, it’s great for coming up with YouTube-friendly names to help market your channel.
2. Make your films more visible by optimising them.
Here’s something to think about: YouTube videos appear in 70% of Google’s top 100 search results.
Take a look for yourself. Google will return anything from YouTube for any given product or “how-to” enquiry.
In other cases, YouTube results appear before traditional blog postings or webpages.
Listen up: YouTube is already the world’s second-largest search engine. People use YouTube in the same way they use Google to look for items and solve problems.
Titles and descriptions: Make sure your titles and descriptions contain target keywords. You can uncover keyword suggestions using a programme like Keywordtool.io.
Mention your target keywords in your video: According to Backlinko’s Brian Dean, mentioning your target keywords in your film can help YouTube comprehend what your video is about.
YouTube employs engagement (likes, comments, and views) to influence where videos appear in the search results.
Use categories to assist YouTube figure out who your videos should be shown to.Tags: You can add tags to your videos in addition to categories to provide YouTube extra context about your material. You can use as many tags as you like, so add as many as you can.
Don’t keyword stuff, just like you wouldn’t with your website’s SEO. Use keywords only when they make sense, not just to have them.
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3. Determine what your target audience desires.
You want to make sure that any type of content you create is in line with what your audience wants. Start by getting to know your audience and what kind of material they want to see from you, whether you’re writing a blog post or making a video.
Take a look at your competition or other video creators in your field if you’re just starting to promote your YouTube channel. Examine which of their videos receives the most attention and participation. This can give you an idea of what topics and video styles your audience is interested in learning about.
If you’ve previously published videos, another option is to look at your YouTube Analytics. YouTube provides precise information on demographics, geography, interaction, and other useful statistics for your audience. With YouTube reporting in Sprout Social, you can take your approach a step further and analyse how your content compares to other social videos you’ve created.
Do you want to learn more about your YouTube metrics? To learn the most critical metrics to track and gain ideas for video content targeted to your marketing goals, download our video analytics cheat sheet.
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4. Participate in the YouTube community.
Although you might not think of YouTube as a social network, it is a dynamic community where members interact with each other through profiles, “likes,” and comments.
If you ask us, it sounds very “social.”
As previously said, YouTube considers any form of engagement with your audience to be a favourable indication. Engaging with your subscribers, if nothing else, will help you build a closer relationship with your audience. It only takes a few seconds to “like” a comment, and pinning a top comment as a personal note to your subscribers takes even less time.
For example, the music channel Artzie Musik “likes” and responds to comments on its most recent uploads on a frequent basis. The channel’s creator communicates with viewers on a regular basis to express gratitude and to answer questions.
YouTube is no different than any other social media platform in terms of responding to comments and engaging with your fans.
5. Make your thumbnails unique.
Creating custom thumbnails is one of the simplest yet most effective ways to promote your YouTube channel.
Consider your title and thumbnail as a one-two punch to pique a viewer’s interest.
YouTube automatically grabs a screenshot from any video and uses it as the thumbnail. Unfortunately, the image it captures from time to time is a hazy shot of you adjusting the camera or a transition.
Isn’t that a bad look?
Making your own thumbnails not only makes your movies more appealing at a glance, but it also conveys a sense of professionalism.
Thumbnails, on the other hand, don’t have to be rocket science. To make it more consistent and on-brand, you can even build a template with a specific typeface and style. With the help of image creation tools like Canva, this is made even easier. Here’s an example from Babish’s Binging. :
6. Include a link to the channel on your website.
If you already have a website that receives regular traffic each month, you’ve found the ideal way to obtain your first few subscribers.
To put it another way, market your YouTube channel in such a way that you can take use of the traffic you already have. Smash Balloon is the greatest tool for displaying your YouTube feed on a website:
Smash Balloon is the world’s most popular WordPress social networking feed plugin. You can use it to show a customisable feed for:
1.Facebook
2.Instagram
3.Twitter
4.YouTube
This implies that your YouTube channel and your website will be automatically synced. This will display the videos you’ve uploaded to your YouTube channel to your visitors. They can then see your material without having to go to a third-party site.
This will not only boost the number of subscribers to your channel, but also the length of time visitors spend on your website. This can help you improve your domain authority and, as a result, your SEO efforts.
Smash Balloon’s YouTube feed plugin is available for just $49 per year.
Start using Smash Balloon right away!