What Is the Role of a Marketing Manager?
Marketing managers-are expected to make a significant contribution to a company’s effectiveness. They find products and markets, make recommendations for sales methods and tactics, and track the results of all of their efforts. They’re also in charge of the marketing department’s and staff’s efforts.
In 2016, there were approximately 218,300 marketing managers employed in the United States. Professional, technical, and scientific services employed around a fourth of them.
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Duties and Responsibilities of a Marketing Manager
Marketing managers’ tasks vary depending on the channels in which they work, but some typical responsibilities include:
.Investigate and analyse new product opportunities, potential product demand, and customer wants and insights.
.Implement marketing strategies and plans for existing items.
.Assist finance and product development teams in analysing the viability of possible markets prior to product creation.
.Manage new product development in collaboration with product development teams.
.Manage new product launch campaigns.
.Manage product distribution routes.
Ensure that all marketing communications, including the company’s website, print media, and advertising, are successful and branded.
.Manage media and marketing personnel as well as outside public relations firms.
Marketing managers assess the performance of a company’s marketing and sales activities as a whole.
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Pay for a Marketing Manager
Professional, technical, and scientific services employ the highest-paid marketing managers.
.$134,290 ($64.56/hour) is the median annual salary.
.Annual Salary in the Top 10%: More than $208,000 ($100.00/hour)
.Annual Salary in the Bottom 10%: Less than $69,840 ($33.58/hour)
Source: Bureau of Labor Statistics, United States of America, 2018.
Education, training, and certification are all important aspects of the job.
Those seeking a job as a marketing manager should have at least a bachelor’s degree and some relevant experience.
.You should have a Bachelor’s Degree in marketing or a related subject at the very least. It is preferable to have a master’s degree in business or marketing.
.The importance of experience cannot be emphasised. This is frequently a position where you must work your way up. If not in your own company, you should have at least 10 years of escalating responsibility in marketing, preferably in a similar industry. You should have prior expertise directing and leading a marketing team of professionals.
Competencies & Skills of a Marketing Manager
A marketing manager’s most critical qualifications are as follows.
.Communication skills: You should be a strong, effective communicator who can engage meaningful conversations with customers, perform customer evangelism, and design and market customer-focused products and services.
.Leadership abilities: You should be able to manage the activities of a large group of different, innovative people in a constantly changing environment.
.You should have a good understanding of internet advertising and media. Those with digital experience have the best chances of landing a job. A social media plan that has a proven track record on Facebook, Twitter, and other social media channels that are important for company outreach can be extremely beneficial.
.Perception: You should be able to view the large picture in order to provide valuable advise and contribution across the organisation.
Job Prospects
The US Bureau of Labor Statistics estimates that job growth in this profession will be around 10% from 2016 to 2026, similar to that of advertising and promotions managers. This is significantly quicker than the national average for all vocations.
Working Conditions
You’ll be working alongside top executives in some of the most luxurious settings a company has to offer. Meetings with clients and attending media events necessitate travel. Internal pressures and looming deadlines can be distressing.
Working Hours
The majority of marketing managers are full-time employees. Weekends and holidays are normally off, but when an issue arises or the organisation faces an unique difficulty, some more hours may be required.
Comparing and Contrasting Jobs
The following are some similar careers and their median annual pay:
.$92,780 for art director
.$127,990 (financial manager)
.$63,120 for a market research analyst
Source: Bureau of Labor Statistics, United States of America, 2018.
Develop your understanding of marketing tools.
While a bachelor’s degree provides a foundational grasp of marketing and the methods used, it’s equally critical to obtain hands-on experience with current or developing marketing tools. Knowing how to use automation software, marketing analytics software, and search engine optimization (SEO) technologies may make or break a project. You might begin by looking at which tools tend to be used the most frequently by top marketing teams.
Improve your marketing abilities.
As a marketing professional, you must develop skills such as communication, problem-solving, creativity, decision-making, and organising. By sharing ideas and soliciting feedback from coworkers, you may improve your communication, planning, and collaborative abilities. It’s simply a matter of making the required modifications, applying new lessons, and seeking for new possibilities to go above and beyond expectations now that you have additional feedback. In order to be an effective manager, you must also develop leadership qualities.
Create an online portfolio of your work.
Many businesses in the marketing field search for proof of abilities and expertise before hiring someone. A prospective marketing manager can construct a portfolio of case studies showing the planning process, implementation, and subsequent results of each campaign they’ve worked on by working in various positions. Employers are impressed when a candidate can demonstrate that their marketing ideas have helped a firm increase revenue and attract more customers.
Think about getting a qualification.
Certifications allow marketers to gain a more in-depth understanding of numerous facets of marketing while also receiving confirmation of completion. Certifications in marketing tools and software, inbound and outbound marketing certifications, and certifications in speciality marketing fields like as content marketing and social media management are all alternatives to examine. While accreditation is not required for a marketing manager position, it might help individuals who want to stand out from the crowd.
That said, it’s critical to thoroughly investigate each programme and only enrol in those that are recognised by employers. Many certificates nowadays do not provide the degree of quality or reputation that most people expect when they enrol in a programme.
Analytical and adjusting marketing strategies
This position requires the capacity to analyse and evaluate strategies, key performance indicators (KPIs), outcomes, and return on investment (ROI). It reveals to companies that you are capable of achieving goals and managing the flow of projects and campaigns. A marketing department’s ability to examine regularly used methods and make the required adjustments to improve marketing KPIs is critical to its success.
Marketing strategies are being analysed and adjusted.
The ability to analyse and evaluate strategies, key performance indicators (KPIs), outcomes, and return on investment is required for this position (ROI). It demonstrates to employers that you can set and achieve goals while also controlling the flow of projects and campaigns. The ability of a marketing department to assess commonly utilised approaches and make the necessary changes to improve marketing KPIs is crucial to its success.
