Digital Marketing Strategy-This article will provide you with a basic understanding of digital marketing and what a digital marketing plan can achieve for your company.
What is the definition of digital marketing?
Digital marketing refers to the promotion of products or services through the use of digital technology such as the internet, social media, mobile phones, and other digital platforms.
It’s also a catch-all term for a variety of marketing tactics like Social Media Marketing, Search Engine Optimization, and Email Marketing.
Digital marketing, in contrast to traditional marketing strategies such as print, billboards, and television, is predominantly data-driven. Today, many major digital advertising platforms include campaign reports for in-depth data analysis.
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What is the purpose of digital marketing?
Digital marketing, as opposed to traditional marketing, has the following advantages:
Measurable and trackable
Digital analytics dashboards such as Google Analytics, Google Data Studio, and Adobe Analytics have made it very straightforward to measure the efficacy of marketing initiatives thanks to technological improvements.
The data acquired over a period of time is immediately at your fingertips thanks to the use of digital analytics. Each user encounter (touchpoint) with your company generates its own set of data, which you can segment and analyse to see how each touchpoint affects your bottom line (sales or conversions).
Any action a user does, such as downloading a white paper, filling out an inquiry form, or making an online purchase, is considered a conversion.
You may use this information to figure out which touchpoints resonate with your target audience, i.e. which ones resulted in the most conversions, and replicate this success in future campaigns.
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Optimisation Efficiency
Marketers may now buy ad spaces across a variety of websites and mobile apps, as well as analyse real-time reports, thanks to the advent of media buying platforms.
This enables advertisers to evaluate ad campaign effectiveness and make changes on the fly, such as improving ad creatives to increase audience engagement.
Broad and Targeted Reach
Your reach is primarily restricted by your money when it comes to social media networks like Facebook, YouTube, and LinkedIn, which have billions of users. Many of these social media networks also let you tailor your adverts to specific demographics, interests, and behavioural patterns, such as retargeting.
Retargeting is a marketing technique that allows you to offer relevant advertising to users who have visited specific pages on your website. For example, if a user visits an online grocery store and navigates to a product page selling apples, the grocery store may target the user with apple-related adverts after the user leaves the site and browses other websites, social media platforms, and other sources of information.
What is the definition of digital marketing?
Digital marketing, in its most basic form, refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all instances of digital marketing that help consumers learn about your business and buy from you.
Here are some of the most prevalent digital marketing assets and techniques used by companies to reach out to their customers online:
ASSETS IN DIGITAL MARKETING
A digital marketing asset can be almost anything. It simply needs to be an internet marketing tool. However, many consumers are unaware of the wealth of digital marketing resources available to them. Here are a couple such examples:
Your internet site is excellent.
Identifiable assets (logos, icons, acronyms, etc)
Content on video (video ads, product demos, etc)
Photographs (infographics, product shots, company photos, etc)
Content that is written (blog posts, eBooks, product descriptions, testimonials, etc)
Online tools or goods (SaaS, calculators, interactive content, etc)
Reviews
Pages on social media
As you may expect, this list only touches the surface. The majority of digital marketing assets will fit into one of these categories, but as intelligent marketers continue to come up with new ways to contact clients online, the list will continue to increase!
STRATEGIES FOR DIGITAL MARKETING
Although the list of digital marketing tactics is always changing, the following are some of the most common strategies used by most businesses:
PPC (Pay-Per-Click) MARKETING
PPC advertising is a broad phrase that refers to any sort of digital marketing in which you pay for each user that clicks on an ad. Google AdWords, for example, is a type of PPC advertising known as “paid search advertising” (which we’ll discuss in a moment). Facebook Ads are a type of PPC advertising known as “paid social media advertising” (which we’ll discuss later).
SEARCH ADVERTISING FOR PAY
You may run text advertising on Google, Bing, and Yahoo’s Search Engine Results Pages (SERPs). Paid search advertising is one of the most effective ways to reach out to people who are actively looking for a product or service similar to yours.
OPTIMIZATION FOR SEARCH ENGINES (SEO)
You can use search engine optimization (SEO) to try to rank pages or blog posts on your site organically if you don’t want to pay to be in the SERPs. You don’t have to pay for every click, but getting a page to rank normally takes a long time and a lot of effort (for a more in-depth comparison of paid search and SEO, check out this article).
SEARCH ADVERTISING FOR PAY
You may run text advertising on Google, Bing, and Yahoo’s Search Engine Results Pages (SERPs). Paid search advertising is one of the most effective ways to reach out to people who are actively looking for a product or service similar to yours.
OPTIMIZATION FOR SEARCH ENGINES (SEO)
You can use search engine optimization (SEO) to try to rank pages or blog posts on your site organically if you don’t want to pay to be in the SERPs. You don’t have to pay for every click, but getting a page to rank normally takes a long time and a lot of effort (for a more in-depth comparison of paid search and SEO, check out this article).
OPTIMIZATION OF THE CONVERSION RATE (CRO)
The art and science of optimising your online user experience is known as conversion rate optimization (CRO). CRO is most commonly used by organisations to increase conversions (leads, conversations, calls, sales, and so on) from their existing website traffic.
MARKETING WITH CONTENT
Another wide digital marketing concept is content marketing. Any digital marketing campaign that employs content assets (blog posts, infographics, eBooks, videos, and so on) to promote brand awareness or drive clicks, leads, or sales is referred to as content marketing.
NATIVE MARKETING
Have you ever gotten to the bottom of an article and seen a list of recommended reading? That’s what’s known as native advertising. Because it employs content to drive clicks (“you’ll never believe what happens next!”), most native advertising falls under the category of content marketing. Because native advertising is frequently mixed in with non-paid content recommendations, it might be difficult to spot…but that’s kind of the goal.
EMAIL MARKETING is a type of marketing that involves sending an email to a
Email marketing is the oldest and most effective kind of web marketing. Email marketing is commonly used by digital marketers to promote special offers, highlight material (typically as part of content marketing), or promote an event.
