Setting up a Facebook Business Page can feel like preparing a rocket ship for a trip to the stars, with so many options at your disposal.
However, if you want to conduct business online, having a Facebook page is a fantastic idea.
It’s more of a requirement.
It is by far the most popular social network, with 2.45 billion monthly users and 1.62 billion daily users.
Even Nevertheless, the intricacy of Facebook’s services has increased as the company has developed.
Don’t waste another day trying to figure out what’s going on on Facebook. This post will teach you all you need to know about setting up and managing your Facebook Business Page like a pro.
But first, a few things to consider:
4 Frequently Asked Questions about Facebook Business Pages
The answers to four frequently asked questions about Facebook Business Pages are provided here.
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1. What is the difference between a Facebook Business Page and a Facebook Fan Page?
A Facebook Business Page is where you can manage your company’s presence on the world’s most popular social media platform. Your page helps you to engage with customers and nurture leads by allowing you to:
Responding to customer service inquiries by sharing content
Working together with customers and other brands
Having one-on-one talks with fans and more…
Oberlo’s Facebook Business Page is shown below:
2. Can I Use My Personal Facebook Account to Promote My Business?
Many well-intentioned entrepreneurs are using personal Facebook profiles to promote their businesses rather than creating a Facebook Business Page.
This is a terrible plan.
You’ll miss out on a whole slew of content production tools, analytics, and paid promotion options if you create a personal profile. In addition, people would have to send you a friend request in order to interact with your brand.
You also don’t want to make it harder for your customers to interact with you on social media.
So, use Facebook Business Pages to your advantage.
“Excuse me, Tom – For my brand, I’ve previously created a personal profile…” Don’t worry, I’ve thought of everything:
How to Become an Influencer: 7 Steps to Getting Started
3. How Do I Make My Facebook Profile Into a Business Page?
You may quickly build a new Business Page based on your profile on Facebook.
After that, you’ll have a profile as well as a Page.
Your information, profile photo, and cover image will all be copied over to Facebook. You can also choose which of your Facebook friends, followers, images, and videos to transfer to your new Facebook Business Page.
Furthermore, converting a confirmed profile will result in the verified status being transferred to your new page.
One major disadvantage is that any video views or other metrics associated with your profile will remain with it and will not be transferred to your new Facebook Business Page.
To make your profile a Facebook Business Page, follow these steps:
Go to “facebook.com/pages/create/migrate” or click this link.
Follow the on-screen instructions after clicking “Get Started.”
Once the conversion procedure is complete, your new Facebook Business Page will be launched!
Note: If you’re an administrator for any other Facebook Pages or groups, you’ll need to add more administrators for those properties. This is simply to ensure that such pages and groups do not go without an administrator if something goes wrong during the conversion from profile to Business Page.
Check out Facebook’s help section for further information on how to convert a profile to a Business Page.
4. How much does it cost to create a Facebook business page?
A Facebook Business Page, like Facebook profiles and groups, can be created and used for free, regardless of how many followers or likes you have.
Even if you pay for Facebook Ads, the organic components of your Facebook Business Page are free of charge.
Furthermore, adding a storefront to your Facebook page is completely free!
So, why is it free to create a Facebook Business Page? That isn’t the case.
You help Facebook gain even more attention from your audience in exchange for using the platform and engaging with your customers.
Facebook then uses Facebook Ads to sell this attention to advertisers.
Let’s get started on creating a fantastic Facebook Business Page for you!
5. Fill in your company’s information
Input Page Name > Category > Description > Input Page Name > Category > Description > Input Page Name > Category > Description > Input Page Name Select “Create Page” from the drop-down menu.
Input your essential business information, such as your page name (typically your business name), category, and a brief description of your firm, on the next screen. When you’re finished, go to the bottom of the screen and select “Create Page.”
6. Add a profile picture and a cover photo to your profile.
After that, add a profile photo and a cover photo. Businesses frequently use their logo as their profile picture, but you can use any image that represents your company and branding. A real estate agent, for example, may frequently use their professional headshot as their profile cover rather than their brokerage’s logo. When you’re finished, click the “Save” button at the bottom of the page.
Make sure your cover photo is pleasant to the eye and represents your company. Use Canva to create your cover photo to avoid sizing concerns. It’s completely free to use and comes with dozens of pre-designed themes to help you quickly create your cover photo. Check out our collection of Facebook page templates for ideas and inspiration on how to construct a Facebook business page.
Check out our article with examples and six steps of Facebook page design for businesses for more design-specific information on developing a Facebook business page.
7. Customize Your Business Page by Adding Relevant Information
Next, expand the content on your Facebook business page with more information about your firm, its operations, and the services it provides. To begin, scroll down to the “Add More Information” section and click the associated “Get Started” option.
This is where you can provide information about your business, such as contact information and your products, services, or menu. Make sure to fill out all parts, as this could be a potential customer’s initial point of contact with your company.
Fill in all necessary details, such as your company’s website address, hours of operation, address and directions (if you have a physical store, office, or location), and main contact information. Finally, make sure you include relevant call-to-action (CTA) buttons and integrations for page visitors to engage with your business, which might range from your customer relationship management system, such as Zoho, to email marketing, such as Mailchimp, or your online store, if you’re using Shopify.
Create a Button
When developing a Facebook business page, make sure you include one or more call-to-action (CTA) buttons. Visitors will see these in the top right-hand corner of your page, underneath your cover photo, in a similar way to a navigation menu. They make it simple for visitors to do things like follow, place an order, purchase now, book now, phone immediately, learn more, apply, join up, or send email.
To add a button, go to the left-hand side of your page, underneath your cover image, and click the blue “+ Add a Button” option. Then choose which action you want your visitors to do and complete the setup by following the prompts. You can use the following sorts of CTA buttons on your Facebook business page:
Now is the time to apply.
Now is the time to book.
Purchase Tickets
Contact Us Right Now
Donate Right Now
Download
How to Get Directions
Request a Quote
Request a Quote
Showtimes can be found here.
Install Now to Find Out More
Page is similar to
Now is the time to listen.
Order Now Using This Link
Request a game to play
Save
Look at the menu.
Message to be sent
Message on WhatsApp
Now is the time to shop
Subscribe to our mailing list
Use the app to view the event and learn more about it.
Including appropriate CTA buttons on your website can help you produce more leads and, as a result, more purchases. Refer to Facebook’s call-to-action instructions for the most up-to-date information on how to add a button to your Facebook business page.
