Followers on Instagram-Do you want to know how to obtain more Instagram followers? You’re not the only one who feels this way.
There are numerous advantages to boosting your Instagram following, whether you’re attempting to promote your own business or personal brand, or simply want more people to see your creative talent.
After all, Instagram is used by 500 million people every day, and over 80% of them use the platform to look for a product or service. That’s a lot of eyes on your stuff that could be seeking for it.
To aid you in your efforts, we’ve put together a list of 20 Instagram audience-building ideas and strategies.
Try these 7 tried-and-true methods for monetizing Instagram.
Why is it important to have a large number of Instagram followers?
When it comes to creating a brand, Instagram is undoubtedly the most significant social media network. A large number of followers:
Assists you in getting your material in front of a larger audience.
It acts as social proof, boosting your company’s trustworthiness.
Allows you to create and maintain a positive brand image by producing content that your numerous followers want to see and responding to comments and direct messages.
Take, for example, the digital media company Brit+Co. With nearly 350,000 Instagram followers, the American company has amassed a sizable and engaged following.
Brit+Co has accomplished this by establishing itself as a market leader in online DIY classes and other creative undertakings. The company’s feed is full of bright, colourful graphics and humorous statements, which is fitting.
What is Digital Marketing and Digital Marketing Strategy?
Is it a good idea to buy Instagram followers?
No, is the quick response. The slightly lengthier response is that buying likes or followers will harm your brand. In the best-case scenario, you’ll have a large number of followers but no engagement rate. In the worst-case scenario, your Instagram account will be suspended for breaking the platform’s rules.
To discover more about what occurs when you buy Instagram followers, check out this experiment from our friends at Hootsuite.
Instead, here’s how you may increase your number of followers naturally.
20 Instagram tips for gaining more followers
1. Define your target audience
Instagram Insights, the platform’s analytics feature, may help you keep track of who is looking at your post. Keep in mind that the feature is only available to those with a Business or Creator account.
There are a variety of additional tools and indicators you can use to figure out who is reading your posts. It’s easier to generate targeted content if you know who’s looking at what.
2. Make use of high-resolution photos
Because Instagram is based on visual material, it’s only natural that many of the images on the platform are of the finest possible quality. Take a look at how National Geographic photographer Cory Richards uses the platform to attract attention.
Richards is clearly a professional photographer. Not all of your photographs will be of that calibre. However, Instagram is full with great photos, and you can’t be posting out-of-focus photos.
Even if you’re using a smartphone camera, these strategies will help you take professional-looking photos.
3. Make use of the appropriate hashtags
Hashtags are a simple and effective approach to grow your Instagram following. When you use a hashtag, your post will display on the hashtag’s page, potentially attracting more people.
Watch this Hootsuite video to learn how to get the most out of hashtags on Instagram:
It’s a good idea to keep up with the most recent trendy hashtags and aim to utilise hashtags that complement one another.
Nude Beverages’ post compiles a list of hashtags that complement each other and target a specific audience:
4. Interact with your audience
Interacting with an audience is an important part of cultivating one. It aids in the development of a repertoire with followers that demonstrates your real concern for them. In this post offering a seasonal special deal, White2Tea, a direct-to-consumer tea manufacturer, pulls it off:
Their remarks are straightforward yet meaningful, and they add a personal touch to a corporate account.
5. Make use of Instagram advertisements
While you should never pay for followers or likes, you can pay to reach the correct individuals with your message. The concept is simple: if you believe consumers will be interested in your business, run some adverts to see if any catch their attention.
Instagram Ads, according to studies, can reach up to 1.2 billion people. Of course, some are superior to others.
Experiment with different ad styles and positions for the greatest results. Advertisements may appear in people’s feeds, Stories, Reels, and even the Explore page.
6. Make Instagram Stories that are interesting and entertaining.
Yes, you should always be producing content. However, you want readers to spend time with all of your stories rather than just skimming over them, so strike a balance between “not enough Stories” and “too many Stories.”
Tags for things, other accounts, and your location should all be used in your Stories.
7. Organize giveaways and contests.
Launching contests on Instagram is another strategy to grow your audience. To encourage viewers to connect with your content and win prizes, you can advertise Instagram giveaways and contests using posts and Stories.
Pacific Sands, one of Canada’s most desirable hotels, provided two free nights to followers. What are the circumstances? In the comments, contestants were required to tag as many friends as possible. For extra initiative, they were given one entry for each tag.
Pacific Sands also teamed up with Vessi and included their waterproof shoes in the deal. Entrants were required to follow Vessi’s account as well. What a win-win-win situation.
8. Make use of your bio
You’ll need to create an account and a bio when you first start.
You’ll want to double-check that your bio link is working properly. Because Instagram only allows you to have one clickable link, it’s valuable real estate.
You might be tempted to send Instagram users straight to your website’s homepage, but you’ll be missing out on possibilities to collect data and build long-term partnerships.
Make a landing page for your Instagram followers with an offer.
This may be a free ebook, a video you know they’ll enjoy, or an invitation to join your newsletter.
It might also be a special offer, such as a 10% discount on your best-selling item.
9: Don’t forget to look at the Highlights section.
Stories Highlights are another new method to liven up your Instagram profile.
You can store the greatest parts of your tales to appear in curated channels on your home page using these.
This is an excellent method for segmenting your content into different streams.
It also gives your followers an incentive to come back to your profile and see your links on a regular basis.
10. Take on tasks that aren’t scalable.
Do things that can’t be automated – and do them yourself while your account is still developing.
A personal touch gives your profile a voice, especially when you’re just starting out. The following are some examples of strategies:
- Look up hashtags to see what people are talking about.
- Use comments to interact directly with other people.
- Join conversations on competitor pages by using your name in comments to let people know who they’re talking to.
- While your account is still small, do your best to respond to every comment.
Foundr, for instance, recently started a Snapchat account.
Nathan individually reacts to every message they receive as it grows. “When you treat your community like gold,” he says, “it comes back in droves.”
Working with influencers is another of Nathan’s preferred strategies. While there are many wonderful tools for automatically finding influencers, outreach does not scale.
You must establish personal connections. This include writing emails, making direct contact with social media celebrities, and meeting them in person.
11. Make use of shoutouts
“Building partnerships is key to growing your brand,” Nathan stated emphatically during the webinar.
This is especially true on social media, where a single post from a well-known figure can reach thousands of new users. So, how do you go about making connections?
