Search Engines – When it comes to traffic, marketers frequently place a heavy emphasis on Google.
For example, I’m willing to bet that your SEO meetings are dominated by inquiries about Google, such as “How’s our organic search?” “How can we get on Google’s first page?” “What is the best way for us to write the winning featured snippet?”
I’m guessing none of your employees say anything during these sessions “Let’s switch gears now. What are our options for capturing Bing traffic?”
With over 70% of the search market share, Google is without a doubt the most popular search engine. However, because of its prominence, it is the most difficult search engine to rank highly on. If you ignore the other search engines, you may be missing out on important traffic prospects.
1. Google
Google is without a doubt the most popular search engine, with a market share of over 70%. Google also accounts for over 85% of all mobile traffic. When it comes to organic or paid search, Google’s vast traffic potential makes it a realistic alternative; the negative, of course, is that practically everyone is vying for the same traffic.
In addition, new updates to Google’s algorithm, such as highlighted snippets, aim to meet users’ demands directly on Google, eliminating the need for them to click links. Because of these changes and Google’s popularity, capturing the website traffic you want may be difficult.
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2. Bing
Bing, Google’s main rival, accounts for 33% of all searches in the United States and also powers Yahoo, the country’s third-largest search engine. Bing’s search pages resemble Google’s in appearance, with the same categories with a white backdrop, blue links, and green URLs. Bing, on the other hand, has a programme called “Rewards,” which gives you points when you search or purchase on the engine and then lets you redeem those points for gift cards, charitable donations, and other things.
3. Baidu
Baidu is China’s most popular search engine, accounting for more than 75% of the country’s search market. The search engine has a white background, blue links, and green URLs, similar to Google (except it’s in Mandarin). Baidu, like Google, wants to add more rich elements to its SERPs.
Baidu is a good alternative to explore if you want to reach out to the Asian market. However, because Google restricts certain photos and prohibits pro-democracy websites, you’ll get a more comprehensive results list on Google if you compare search results.
4. Yahoo!
Despite not having the slickest search engine interface, Yahoo comes in fourth on our ranking, with a little more than 3% of the global market share. Because Yahoo is powered by Bing, the two search engines’ results are remarkably similar. With over 600 million monthly mobile users and one billion total users, it is a significant search engine in its own right.
5. Yandex
Yandex is your greatest chance if you want to capture Russian visitors, as it accounts for 65 percent of all Russian search traffic. In Ukraine, Kazakhstan, Turkey, and Belarus, Yandex is also popular. English and Cyrillic are the two languages in which the search engine is offered. It also has a cloud storage service, which allows users to search for files using Yandex’s search bar.
6. Ask.com
When compared to the likes of Bing and Yahoo!, Ask.com is a more modest option with.35 of search traffic. Despite this, Ask.com, originally Ask Jeeves, is distinct due to its question-and-answer structure.
While Google powers the majority of Ask.com’s sponsored search results, the site has its own algorithm that prioritises knowledge over popularity. Ask.com also has several unique features, such as “smart replies,” which employ natural language to respond to a user’s search query.
7. DuckDuckGo
If you’re uneasy about targeted ads or don’t want your search data stored, you might want to try DuckDuckGo, which touts itself as “The search engine that doesn’t track you”. It doesn’t track, collect, or store any information, so you’re safe to search for shoes without feeling bombarded by subsequent Macy’s Shoes ads. It’s worth noting there are still ads on DuckDuckGo — just not personalized ones.
Additionally, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines. With an average 26,754,932 daily direct searches as of September 2018, it’s slowly gaining steam in the search market.
Finally, when developing an SEO strategy, it’s critical to consider other traffic sources outside Google. You’ll be more likely to rank top on SERPs if you vary your sources, and you’ll be in a better position to identify a truly excellent target audience.
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8. MetaGer
Through its anonymised search, MetaGer provides “Privacy Protected Search & Find.” They are a nonprofit company, so they have no financial incentive to follow your searches, and they exclusively utilise green energy, which adds to the impression of security.
MetaGer is a metasearch engine that searches up to 50 different external search engines to provide a wide range of results. When it processes a query, it does not take clickthrough rate into account, thus the results are unfiltered and unbiased. They even provide route planning and maps without tracking your whereabouts.
You can also install a plugin that makes MetaGer your default search engine and start page, ensuring that your searches stay private at all times.
9. Gigablast
Gigablast is a private search engine that crawls millions of websites and provides real-time data without tracking your data, keeping you anonymous to marketers and spammers.
It isn’t the most visually appealing search engine, but it does provide a number of choices for filtering or personalising your query, such as searching by language, exact phrase, or file type. Gigablast includes a directory and a robust advanced search engine in addition to web, news, and photos.
10. Oscobo
Oscobo is a search engine that safeguards your privacy when you browse the internet. Your data is safe from hacking and misuse if you don’t utilise any third-party tools or scripts.
It gives anonymous search results without any type of tracking, including IP addresses and cookies, because all traffic is encrypted. Oscobo will not send your search term to the website you visit, nor will it reveal your personal information or search history.
For maximum use, you can search by web, pictures, videos, and maps. A Chrome plugin is also available that allows you to search privately from the Chrome bar for quick access to secure inquiries.
