“How many Twitter followers do you have?” I inquire.
Isn’t it tempting for businesses to ignore this question?
But here’s the thing: you can’t disregard your Twitter follower count as a purely vanity metric.
A bigger follower count not only indicates greater industry importance, but also shows your audience, leads, and consumers are interested in your material.
According to social media statistics, roughly half of all marketers use Twitter to communicate with their clients. Twitter is perhaps the easiest social media platform to build a following from scratch because it is fast-paced and simple to use.
But how do you go about gaining those fans in the first place?
1. When in Doubt, Tweet More Often
In comparison to platforms like Facebook and Instagram, Twitter necessitates a more aggressive content strategy.
According to CoSchedule statistics, the “sweet spot” for maximum interaction is anywhere between three and seven tweets every day. However, because some businesses tweet up to 15 or 20 times each day, context and competition analysis are critical.
Given how quickly the platform evolves, marketers can always err on the side of being too restrained and post more frequently.
Not only should you market yourself, but you should also promote others. What’s the good news? The options for filling up your content calendar appear to be limitless.
Tweets sent to you by your followers. Articles on the industry. Stats that are worth talking about. This is breaking news. Updates about your personal life The list might go on forever.
Adding new content to your Twitter account shows potential followers that you’re active, engaging, and, well, worth following.
You can use social scheduling software to schedule material instead of tweeting in real time on a frequent basis. This practically allows you to gain new followers at any time of day or night.
2. Time Your Tweets to Perfection
And, while we’re on the subject of scheduling, tweeting while your target audience is sleeping isn’t going to help you get new followers.
Brands often see the highest engagement during weekdays in the early and late afternoons, according to Sprout’s own research on the optimal times to post on social media.
Twitter Followers
While these figures may vary based on your time zone and target demographic, tweeting at the right times might help your account receive much-needed visibility.
It’s also not necessary to spend nine hours a day in front of the computer to figure out how to gain more Twitter followers. Ideally, businesses should schedule tweets to coincide with peak user activity hours, as well as tweet in real time at regular intervals throughout the day.
Are you unsure when to tweet? ViralPost from Sprout allows you to schedule your Tweets to go out when your audience is most likely to see and connect with them.
Twitter Followers
3. Post More Visual Content
As you may be aware, tweets with visual content receive more likes, shares, and retweets than those that do not.
As a result, marketers should make an effort to include an image with their tweets. Although text-only tweets have nothing intrinsically wrong with them, graphics are better suited to halt serial scrollers and encourage people to read your content.
Even something as basic as a vibrant blog post preview, such as this one from Slack, can help:
Twitter Followers
4. Harness Your Hashtags
Consider hashtags as a means to make your postings more searchable, almost like a type of Twitter SEO.
Tweets containing at least one hashtag receive 12.6 percent greater engagement than those without, according to data and best practises on how to utilise hashtags.
Adding a few hashtags to each tweet is an easy approach to enhance the chances of new followers discovering your account. Furthermore, it simply takes a few seconds to do so, and there are a plethora of hashtags to pick from.
Twitter Followers
You can, for example, utilise industry hashtags like #SEO or #contentmarketing to promote your professional content. Here’s a good example of a single hashtag tweet that works:
5. Master the Arts of Tagging, Retweeting & Replying
Getting more Twitter followers doesn’t have to be a time-consuming process: it simply entails making the most of your time on the platform.
Yes, you can and should schedule tweets in order to maximise engagement. At the same time, you don’t want your Twitter account to appear to be entirely controlled by bots.
Twitter Followers
You must join your fans, customers, and industry leaders in the trenches. Engaging with other users on a regular basis via tagging, retweeting, and replying shows new followers that you’re human and draws more attention to your brand.
Let’s imagine you’re replying to a tweet from another brand in order to catch their attention. A thorough, meaningful response will attract more potential followers than a quick one-word one.
Another clever strategy to get other brands interested in your account is to make a public announcement about it. To show some love to those in your sector, tagging other brands as a compliment is a popular strategy.
Twitter Followers
Being tagged in a tweet, on the other hand, can help you reach new audiences by allowing you to see who else is sharing your material. You should tag yourself if you want to be tagged by others.
6. Optimize Your Profile for New Followers
Given that up to 15% of tweets may be bots, brands must do all possible to demonstrate that they are human. There are a few minor actions you can take to make your profile friendlier to new followers, in addition to a broad content strategy.
There are three simple steps to optimising your profile: Twitter Followers
A neat profile picture. If you’re not utilising a high-res company logo, an unobstructed facial shot is optimal, according to social photo psychology.
Tags that are relevant to the industry, as well as industry keywords and location information. In a nutshell, your profile should be “comprehensive” by detailing what you do, your title, the firms you work with, and the locations where you conduct business.
Your personality in a nutshell. It’s always a plus to give your fans a sense of who you are.
Twitter Followers
Simply said, fine-tuning these aspects of your profile helps to ensure that prospective followers have a great first impression.
7. Find Followers Within Your Network
In seconds, here’s a basic, straightforward strategy for attracting new followers and increasing your visibility in Twitter’s search.
If you’re like the majority of individuals, you’re hesitant to share your contact list on any social media platform. Syncing your contact list with Twitter, on the other hand, can help you tap into your existing network of people who are most likely to follow you on Twitter.
If any of your synced contacts use Twitter, your account is more likely to appear as a suggestion in the “Who to Follow” area. Depending on the size of your contact list, you could gain a significant number of new followers with very little effort.
How to know whether someone on Twitter is following you
If you’re looking for influencers or come across well-known people in your field, you’ll probably question if they’re following your account. Here’s way to see if this is true:
Click into the user’s profile on Twitter’s mobile or desktop experience, and you’ll notice a “Follows you” bubble right next to their user name.
Visit that user’s profile in Sprout Social and click on ‘Follow status’ to view a list of all your owned accounts that they follow–this is useful for tracking specific follows across many accounts you administer. Twitter Followers
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8. Funnel Followers from Beyond Twitter
The final step in gaining more Twitter followers is to promote your profile outside of the platform.
Take a look at how Lootcrate promotes their Twitter account and other social accounts on their website and in their marketing activities.
For starters, next to their opt-in form, they add a link to their social media accounts. If you’re interested in doing the same, there are numerous social button plug-ins available for WordPress:
At the bottom of their marketing emails, they also include social media buttons:
Oh, and under their Facebook “About” section, they also include a link to their Twitter account:
Twitter Followers
